2. Biome Boost Launch
Lapcos / August 2021
Biome Boost Launch
When Lapcos launched their Biome Boost cream, we knew education had to be front and center. The cream is clinically proven and scientific at heart as it uses probiotics and prebotics to balance the skin’s microbiome to ultimately repair and fortify the skin barrier.
Physical Marketing Collatoral
In theme with the educational focus, I personally dove into the clinical study and extracted its findings in a more digestible way. We paired the findings from the study with education on how the product works in a zine that was included in all retail orders to educate our current customers of the brand’s latest innovation.
Digital Marketing Strategy
In the digital space, we leaned into the clinical studies by adding before and after photos and including a simple break down of its findings to the product page. We teased the product launch by creating content that educated on the skin’s microbiome and continued that educational information throughout the launch.
To boost brand awareness we collaborated with an array of influencers, including beauty editor Hannah Baxter and skin care enthusiast Rachael Fuss.
