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Heather Johnson


Marketing
  1. Desert Dispatch
  2. Zz Shot Launch
  3. Biome Boost Launch
  4. Booty Mask Launch
  5. Website Rebrand
  6. Here For You Campaign


Influencer Marketing
  1. LapCrew
  2. Lapcos Collaborations

Photo Shoots
  1. Wonder Valley
  2. Lapcos: Website
  3. Lapcos: Body Series
  4. Alyx Cohen

Etc.
  1. Cultural Daily
  2. Playlists


Heather Johnson
Info
  1. Southern California native, Heather is a marketing creative based in Los Angeles passionate about storytelling and branding. From ideating and brainstorming campaigns to ultimately executing and bringing ideas to life, Heather thrives an in environment where she can creatively communicate and engage with a brand’s target customer.
Mark

1. Zz Shot Launch





Lapcos / September 2021
Zz Shot Launch

             After months of development, the Lapcos marketing team had their newest product in hand, 3 sleeping creams called the Zz Shot series. The series was set to launch at the end of September to coincide with the shift to fall and longer nights.

Physical Marketing Collatoral
            We leaned into the concept of dreams for the launch creating a “Do Not Disturb” door hanger with educational information on the new creams and two QR codes one to the website and the other linked to a Sleepy Sounds playlist, that I curated. The door hangers were added in all retail orders to grab our customer’s attention and drive their curiousity about the new sleeping creams.

Digital Marketing Strategy
          Digitally we promoted the new creams with teaser posts on social media and via email to our subscribers. We created the teaser in house leaning into trends like texture videos to keep people interested and engaged. To boost awareness and capture potentially interested consumers we collaborated with influencers in the skin care industry to share their thoughts about the new products with their followers.
Mark