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Heather Johnson


Marketing
  1. Desert Dispatch
  2. Zz Shot Launch
  3. Biome Boost Launch
  4. Booty Mask Launch
  5. Website Rebrand
  6. Here For You Campaign


Influencer Marketing
  1. LapCrew
  2. Lapcos Collaborations

Photo Shoots
  1. Wonder Valley
  2. Lapcos: Website
  3. Lapcos: Body Series
  4. Alyx Cohen

Etc.
  1. Cultural Daily
  2. Playlists


Heather Johnson
Info
  1. Southern California native, Heather is a marketing creative based in Los Angeles passionate about storytelling and branding. From ideating and brainstorming campaigns to ultimately executing and bringing ideas to life, Heather thrives an in environment where she can creatively communicate and engage with a brand’s target customer.
Mark

4. Website Rebrand





Lapcos / Spring 2021
Website Rebrand
            As Lapcos has been elevating its product lineup, the brand needed a digital facelift as well. We completely revamped the website with a new layout that was more playful and colorful, while remaining clean and easy to use.

Imagery
           The previous website used CAD imagery as their primary product photography which felt a bit fake and cartoonish. To elevate the brand we concepted a shoot using tile boards that we created in house. We shot all of the new photography outside with tile boards utiziling natural light, trying to emulate what it would be like to have our products in your very own chic bathroom.

Copy
           To finish the project, we updated the copy on the website so the voice of the brand aligned with the new style, colors and imagery. We focused on keeping the copy upbeat, playful, and approachable, breaking down educational content in a clear way while speaking more directly to our target audience.



About Page



Mark