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Info   Instagram
Heather Johnson


Marketing
  1. Desert Dispatch
  2. Zz Shot Launch
  3. Biome Boost Launch
  4. Booty Mask Launch
  5. Website Rebrand
  6. Here For You Campaign


Influencer Marketing
  1. LapCrew
  2. Lapcos Collaborations

Photo Shoots
  1. Wonder Valley
  2. Lapcos: Website
  3. Lapcos: Body Series
  4. Alyx Cohen

Etc.
  1. Cultural Daily
  2. Playlists


Heather Johnson
Info
  1. Southern California native, Heather is a marketing creative based in Los Angeles passionate about storytelling and branding. From ideating and brainstorming campaigns to ultimately executing and bringing ideas to life, Heather thrives an in environment where she can creatively communicate and engage with a brand’s target customer.
Mark

1. LapCrew





Lapcos / 2021
LapCrew
            After some discussion, we brought to life an ambassador program at Lapcos called LapCrew with the goal of bringing together likeminded skincare enthusiasts who are excited about the brand to cultivate our own online community.
           My part of the project entailed, drafting the copy for the concept, coordinating with applicants and occasionally doing out reach to expand our crew.
           LapCrew proved to be successful from increased UGC and buzz to a boost in sales. 











 
Mark