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Heather Johnson


Campaigns
  1. Wonder Valley Social Content
  2. Desert Dispatch
  3. Zz Shot Launch
  4. Biome Boost Launch
  5. Booty Mask Launch
  6. Website Rebrand
  7. Here For You Campaign

Influencer Marketing
  1. LapCrew
  2. Lapcos Collaborations

Photo Shoots
  1. Wonder Valley
  2. Lapcos: Website
  3. Lapcos: Body Series
  4. Alyx Cohen

Etc.
  1. Cultural Daily


Heather Johnson
Info
  1. Southern California native, Heather is a marketing creative based in Los Angeles passionate about storytelling and branding. From ideating and brainstorming campaigns to ultimately executing and bringing ideas to life, Heather thrives an in environment where she can creatively communicate and engage with a brand’s target customer.
Mark

1. Wonder Valley Social Content



Wonder Valley / 2022-2025

Concepting and Creation
Video content that I conceptualized, shot, and edited for the brand.




Editing and Post Production
I edited videos from content provided by the founders or concepted in collaboration with influencers. The design team handled any text overlays, and I was responsible for scheduling and posting the final content.


Calm Moments Series

Inspired by customer feedback praising our slower-paced content, we expanded on the concept to create the Calm Moments series. This approach allowed us to visually immerse our audience in the brand world, connecting with what customers craved from branded content. While not every video showcased a product, the series helped define the brand's aesthetic, influencing other projects, including the launch post for Issue 2 of the Desert Dispatch.

Filmed by the founders, edited by me.
Filmed by the founders, edited by me.
Filmed by the founders, edited by me.
Filmed by the founders, edited by me.

Filmed by the founders, edited by me.
Filmed by the founders, edited by me.
Filmed by the founders and myself, edited by me.