︎

Info   Instagram
Heather Johnson


Marketing
  1. Desert Dispatch
  2. Zz Shot Launch
  3. Biome Boost Launch
  4. Booty Mask Launch
  5. Website Rebrand
  6. Here For You Campaign


Influencer Marketing
  1. LapCrew
  2. Lapcos Collaborations

Photo Shoots
  1. Wonder Valley
  2. Lapcos: Website
  3. Lapcos: Body Series
  4. Alyx Cohen

Etc.
  1. Cultural Daily
  2. Playlists


Heather Johnson
Info
  1. Southern California native, Heather is a marketing creative based in Los Angeles passionate about storytelling and branding. From ideating and brainstorming campaigns to ultimately executing and bringing ideas to life, Heather thrives an in environment where she can creatively communicate and engage with a brand’s target customer.
Mark

3. Booty Mask Launch

 




Lapcos / July 2021
Booty Mask Launch
           As Lapcos has been growing their body care collection, it only seemed natural for the Booty Mask to follow the launch of the Bikini Mask. We led up to the Booty Mask launch with a summer themed campaign centered on bringing the Lapcos lifestyle to life in a way that spotlighted and personified our body masks. We tied each mask in the collection to a summer activity and way of life with the launch of the Booty Mask capping the campaign.

Physical Marketing Collateral
           In the theme of the Feels Like Summer campaign, we created a flyer to go in influencer gifting that set the tone of the campaign that included a nostalgic teen magazine style quiz “Which Lapcos product is essential for your summer escapades?” that teased the launch of the Booty Mask.

Digital Marketing Strategy
            When launching the Booty Mask, we focused more on lifestyle. We collaborated with influencers on Instagram that either focused on skin care content or could tie the booty mask to more of a lifestyle. In addition, we launched a video testimonial aspect to our website where we could collect and share people’s feedback on the products.
Mark