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Heather Johnson


Marketing
  1. Desert Dispatch
  2. Zz Shot Launch
  3. Biome Boost Launch
  4. Booty Mask Launch
  5. Website Rebrand
  6. Here For You Campaign


Influencer Marketing
  1. LapCrew
  2. Lapcos Collaborations

Photo Shoots
  1. Wonder Valley
  2. Lapcos: Website
  3. Lapcos: Body Series
  4. Alyx Cohen

Etc.
  1. Cultural Daily
  2. Playlists


Heather Johnson
Info
  1. Southern California native, Heather is a marketing creative based in Los Angeles passionate about storytelling and branding. From ideating and brainstorming campaigns to ultimately executing and bringing ideas to life, Heather thrives an in environment where she can creatively communicate and engage with a brand’s target customer.
Mark

5. Here For You Campaign





Lapcos / May 2021
Here for You Campaign

              As May marks Mental Health Awareness Month and AAPI Heritage Month, Lapcos teamed up with Mono B to raise awareness around these communities and topics, especially during a time of significant challenge within the AAPI community. We created the Here For You campaign to spotlight mental health especially within the AAPI community.
               For the month of May, Lapcos and Mono B donated 10% of their profits to the Asian Mental Health Collective to continue the work in breaking the stigma around mental health within the community.

Physical Marketing Collatoral
                Lapcos created TLC Kits with an assortment of 3 Lapcos sheet masks labeled with a message embracing self care that were included in all Lapcos and Mono B retail orders for the month to inspire some extra tender loving care. In addition, we created a card in all retail orders promoting the cause.

Digital Marketing Strategy
               To raise awareness digitally, Lapcos and Mono B collaborated with influencers within the AAPI community, micro and macro alike, sending them self care packages with skin care products from Lapcos and athleisure sets from Mono B. Influencers were prompted to share what self care looked like for them however they felt most comfortable. This helped us further conversations aroud Mental Health within the AAPI community online and work towards breaking the stigma.
Mark